Tag Archive: social networking


Now that you know a little bit more about FourSquare and other location based apps, the big question is what does that have to do with real estate?

There are lots of articles on the internet suggesting real estate agents add their listings or open houses to FourSquare or other location based applications.  My two cents? Not necessarily a good idea.  Remember, most times your listings are still someone’s home and adding it to a location based application could be considered an invasion of privacy.  You could also receive some unwanted comments (or tips/reviews as they are called) or disparaging remarks about the property in this platform.  Also, not necessarily a good thing.  What if the property is vacant you might ask? Even the more reason not to broadcast that information on the internet.

Soon, even Twitter will be offering geo-tagging (identifying your real time location) to tweets.  Now, tweeting about hosting an open house or about helping out a client is one thing.  Letting them know exactly where you or your client is at that exact moment, is another.  So be careful when it comes to letting people know exactly where you are.

Your safety.  I don’t necessarily agree with promoting your Open Houses on these types of location based applications either.  Most of the time you are hosting these open houses solo.  Your safety is the number one concern and broadcasting your ‘real time’ open house info on this platform is not, in my opinion, the best idea.  Yes, they can see your open house info on all other types of real estate sites, but this is a bit different environment.  However, that being said, keep your safety in mind first!

Well, I’ve expressed my two cents on how I don’t see these applications fitting into real estate.

So, how do I think you CAN you use these apps for real estate?

Hyperlocal information is becoming a more integral part of real estate. Consumers are looking to work with area experts.  So, instead of just checking into FourSquare or TriOutNC, add tips for other users and photos of businesses.  FourSquare often feeds out user added tips to other FourSquare users when they check into nearby locations.  For example, last week I checked into FourSquare at the North Hills Movie Theatre.  As I was checking in, FourSquare let me know that Lisa Coleman (CBHPW Associate and Midtown Realtor) suggested I check out the nearby Mura restaurant and order a certain sushi roll that she thought was fantastic.  Just by adding a tip, I was ‘introduced’ to Lisa Coleman and really did begin to see how she just very well might be a ‘local expert.’

One last thought.  Remember, perception is everything.  You don’t want to broadcast your ‘check-ins’ all throughout the day if they are personal in nature.  Even though it may have only taken you five minutes to stop by the mall today, if one of your clients sees that post, they may be agitated and wonder why you aren’t busy trying to sell their home instead of stopping by the mall.

Agree? Disagree? What’s your two cents?

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Ahh, Postlets. I can see the stress begin to leave a real estate associate’s face just as the word is mentioned.

What is not to like?  It is convenient, easy to use, quick and effective, makes it very easy to share listing information to your sphere, real estate websites, social media sites, other clients, etc.  And did I mention how easy it is to share the listing?  I can tweet the listing out, add it to my LinkedIn status, send it to all my friends on Facebook and share it on over a 100 websites with the simple click of a mouse.

Wait, what?

In my opinion, the potential danger of Postlets lies in the fact that it is so easy to share on social media sites.  I do like Postlets. Actually, I like Postlets a lot when used appropriately.  It is an affordable service that does allow for easy promotion and sharing of information about the homes real estate agents have on the market.

However, sometimes I worry Postlets makes it too easy to share this information on social networking sites.

The success of your participation in social networking comes with adding value and engaging with other people on these platforms.  What is the best way to promote yourself or your business?  Don’t promote yourself at all. Be authentic, engage, meet new people, have good conversations, build relationships, build trust.  The business will come naturally.  People like to do business with people that they, well, like.  To be an effective participant in social networking, regardless of the platform, you have to not only wholeheartedly believe in the above sentiments, you have to practice them.  But this is an entirely separate post.

Postlets does help real estate associates quickly and easily share their listings’ information with the simple push of a button.  Great right?  Not necessarily.  Too often I see real estate associates with a Facebook Business Page or Twitter account that has little to no real activity on it.

No value. No engagement. No conversation. But, I sure do see a whole lot of those darn Postlets links to homes they have for sale.

Just because Postlets makes it easy for you to share information, doesn’t mean you should always take advantage of it. If you are not actively engaging in social media platforms with people and building relationships, then firing off your listing information will do your business more harm than good.  People will label you, if not officially, a spammer and choose to ‘un-follow’ you or ‘un-like’ you or worse, completely ignore you. Your business certainly won’t grow that way.  In my opinion, it would be better not to participate in a particular social media platform, then to simply use it as an ‘billboard’ to promote your business.

So before you press that ‘share’ button on Postlets the next time ask yourself this, “If roles were reversed, would you find value being on the receiving end of that ‘share?’”

Agree? Disagree? What’s your two cents?

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